Innovation • Media • Safety • Estates • FMCG

Tech-Driven Innovation, Built for Real People.

BYY Strategic Services is a South African, women-owned innovation company led by CEO Amanda Rogaly. We build and scale brands like RoadCover, Valor, Identity Guard, Hambisa, BabyYumYum, Rohm Media, YogiPro and RELIV – combining human support with smart technology in safety, media, estates and FMCG.

Explore Our Brands What We Do

Our Brands

How Each Brand Shows Up for People

RoadCover

RAF claims and legal protection so members receive 100% of their settlement without additional legal fees.

Valor

Voice-activated personal safety that connects members to control rooms and banking partners, hands-free.

Identity Guard

Always-on fraud and identity protection, helping banks and platforms keep accounts and data secure.

Hambisa

Health and wellness programmes that support long-term wellbeing in organisations and workplaces.

BabyYumYum

Parenting and lifestyle community that connects families with trusted content, brands and experts.

RELIV

Compassionate estate-closing and trust administration services that simplify a complex, emotional process.

Rohm Media

Digital taxi-top and out-of-home media that reach people on the move with data-driven campaigns.

YogiPro

High-protein yoghurt for busy lifestyles, combining convenience, taste and everyday performance.

Learn About Us

BYY Strategic Services

BYY Strategic Services brings together innovation across media, security, FMCG and health & wellness. From RoadCover’s RAF claims support to Valor’s voice-activated panic app, parenting content platforms and fraud-protection tools, we build brands that solve real problems for South Africans.

We operate as a group of brands with a shared backbone of strategy, technology and operations. Our teams move fast, apply a startup mindset and partner with banks, emergency services, retailers and platforms to bring high-impact products to market.

Our mission is to protect and empower people through human-centric technology. Whether it’s a voice phrase in Valor triggering hands-free help, or RoadCover and Identity Guard protecting accounts and claims, we design solutions that are simple to use but powerful behind the scenes.

We envision a safer, more connected South Africa where innovation in media, security, wellness and FMCG genuinely improves everyday life. As a women-owned, women-managed group, BYYSS aims to set the standard for responsible, fast-moving innovation across multiple sectors.

What We Do

From Big Ideas to Working Products

BYYSS blends strategy, brand, tech and operations to launch and scale products that protect, inform and support people in their everyday lives.

Innovation & Product Incubation

We identify real-world problems and build solutions around them – from early concept, through testing, to launch and scale across multiple markets and channels.

Voice-Activated Safety & Security

With Valor, we combine AI, geolocation and multilingual control rooms to provide immediate, hands-free access to help – including control rooms and banking partners.

Brand & Reputation Strategy

Led by CEO Amanda Rogaly, we help brands tell their story, navigate crises and build trust with customers across digital channels and in-person experiences.

Digital Media & Storytelling

Through Rohm Media, we deliver high-impact digital advertising – including taxi-top screens – with content and data that speak directly to people on the move.

Fraud Protection & Identity Security

Identity Guard and RoadCover offer digital tools and flows that help banks, insurers and platforms verify accounts, manage claims and protect customers from fraud and identity theft.

Growth, Partnerships & Distribution

Our distribution team works with partners to design risk-free revenue models, co-branded products and channel strategies that drive sustainable profitability.

Our Brands & Platforms

A Portfolio Built Around People

Each BYYSS brand focuses on a different part of everyday life – safety, parenting, media, wellness and protection – but they all share the same DNA: human-centric technology and strong storytelling.

Protection • Claims

RoadCover

RAF claims, membership journeys & partner programmes.

Founded by Eugene Beck, RoadCover gives South Africans expert help with Road Accident Fund claims – managing legal, medical and administrative support so members receive 100% of their settlement without additional legal fees. RoadCover is a cornerstone partner in the BYYSS ecosystem, shaping how we think about protection, claims and long-term care.

Learn More Key BYYSS partner

Safety • Super App

Valor

Voice-activated panic app linked to banks & emergency services.

A custom voice phrase sends your live location and audio to control rooms and banking partners, enabling hands-free personal safety and rapid response when it matters most.

Learn More Human + AI support

Digital Security

Identity Guard

Fraud protection & identity verification.

Identity Guard offers digital tools and flows that help banks, insurers and platforms verify accounts, monitor risk and protect customers from fraud and identity theft – forming a critical layer of protection in the wider BYYSS portfolio.

Learn More Security partner

Health • Wellness

Hambisa

Corporate wellness & occupational health solutions.

Hambisa focuses on long-term health journeys for organisations – from executive wellness to occupational health programmes tailored to legislation, risk profiles and staff needs.

Learn More Wellness partner

Media • Parenting

BabyYumYum

Parenting portal & content platform.

BabyYumYum is a fast-growing parenting and lifestyle portal that connects brands with highly engaged parents through trusted content, expert advice and community-driven experiences across digital channels.

Learn More Parent community

Estate • Trusts

RELIV

Estate closing support for families & trust administrators.

RELIV specialises in professional, compassionate estate closing services in the South African market. We help families and trust administrators manage the affairs of a deceased loved one or finalise a trust estate – simplifying a complex, emotional process while ensuring compliance with South African legal requirements and easing the administrative burden.

Learn More Estate closing partner

Digital Media

Rohm Media

Taxi-top digital screens and dynamic campaigns.

Rohm Media connects brands with people in real time, using data-driven content on taxi-top screens and other digital formats to create high-visibility moments on the move.

Learn More OOH + Digital

FMCG • Nutrition

YogiPro

Protein yoghurt for on-the-go energy.

YogiPro is designed for busy lifestyles – a convenient protein yoghurt that combines taste, nutrition and brand storytelling focused on everyday performance and wellness.

Learn More FMCG innovation

Ready to Start Earning? Join the Movement.

Becoming a Affiliate is quick and simple: just sign up with your mobile number and you’re officially in the driver’s seat of your own earning journey.

South Africans rely on to protect their rights, claims and future. Now you can help them — and earn while you do it.

Let’s grow. Let’s empower. Let’s cover South Africa, one signup at a time.

Affiliate Lifecycle

• Sign up via WhatsApp
• Receive your unique RoadCover affiliate link
• Share it wherever you show up online
• Earn commissions on every successful membership signup

How It Works — Smooth, Simple, Seamless

Activate your link and start promoting across your channels. Every time someone clicks and signs up, you earn.

No admin. No paperwork. No complicated systems.

Need support? Our team is here to help you shift into higher gear.

Get Your Affiliate Link on WhatsApp

Select Brand / Product Your Mobile Number

+27

Enter your full SA mobile number starting with 0 (e.g. 082 123 4567).

We’ll WhatsApp you once your affiliate link is activated, together with a QR code to share.

Shift Into High Gear: Join the Affiliate Power Program 🚀

Ready to turn your influence, hustle and digital presence into real income? Whether you're a first-time marketer or a seasoned pro, this programme puts you in control of your earning potential — no website required.

Social Media Supercharger

Share your link on Facebook, Instagram, TikTok, LinkedIn, and more.

Website & Online Platforms

Add your affiliate link to your website or digital profiles and earn with every signup.

Blog Power

Write about road safety, saving money or lifestyle tips — include your link and drive conversions.

Tweet & X-Factor

Share benefits on X/Twitter and TikTok — earn from every successful click-through.

Digital Catalogue Drops

Feature in your digital catalogues or curated product lists.

Inbox Influence

Place your link in newsletters and emails for effortless earning power.

Messaging Magic

Use WhatsApp, Telegram, Discord and more to share your link.

Email Authority

Send compelling emails showing why RoadCover is essential — earn when people sign up.

Leadership

The People Behind BYYSS

BYY Strategic Services is led by a team that blends brand, product, distribution and operational expertise to build sustainable innovation.

Amanda Rogaly

Founder & Chief Executive Officer

Amanda Rogaly is a brand and reputation specialist who built BYY Strategic Services as a women-owned, women-managed innovation group. Her focus is on combining technology, storytelling and human support to create products that genuinely protect and uplift people – whether in moments of crisis or everyday life.

“Innovation only matters if it works when people are at their most vulnerable. Our goal is to build brands that show up in those moments – with tech that’s fast, reliable and always backed by real humans.”

Eugene Beck

Director of Distribution & Founder of RoadCover

With over two decades of professional experience, Eugene serves as Director of Distribution at BYY Strategic Services. His work focuses on identifying and leveraging distribution channels to deliver risk-free revenue and value to partners. Passionate about fostering strategic partnerships, he aims to drive profitability while aligning with BYY’s mission of innovation and collaboration.

At BYY Strategic Services, Eugene collaborates with partners to enhance their bottom-line profitability through tailored distribution solutions. By contributing to strategic initiatives and leveraging product marketing expertise, the team ensures mutual growth and success. This role builds on a history of entrepreneurial leadership, allowing him to bring a blend of strategic vision and operational execution to the table.